13 Chiropractic Marketing Ideas

June 23, 2010

Here are some successful chiropractic marketing ideas. These simple tips can save you money and get new patients.

  1. Host an annual food drive to support a local charity. Provide free exams in exchange for canned food donations.
  2. Offer patients a $10 gift certificate for every new referral they bring in.
  3. Give construction workers a coupon for a free or lost cost exam.
  4. Launch a Google Adwords Campaign – check our free ebook for tips!
  5. Start a Facebook page for your practice.
  6. Optimize your website for search engine results - (free SEO guide) .
  7. Get a good website. You're wasting your time and money if your site drives patients away. Avoid neon or "carnival" colors, skip the bells and whistles, and never use animations or sounds - trust us.
  8. Start a blog and post new articles often - even short, imperfect ones (like the one you're reading).
  9. Include your website address, twitter account, and facebook page to all of your stationary and business cards.
  10. Simplify the content on your site. People don't read long paragraphs anymore - they need bullet points.
  11. Sponsor a local sports team, Boy Scout troop, charity, or Boys and Girls club.
  12. Attend local events and don't sell anything. Being friendly and educational will attract more patients.
  13. Take care of your existing patients. If you really impress them, and I mean go way above and beyond, they'll evangelize you. Nothing attracts new patients like other happy patients.

Rod Campbell
Marketing Director


TJ Delorie

TJ grew up with his mother's chiropractic office in the basement of their house. Back then, he used to love helping to develop film x-rays. Now, he has a master's degree in Film and Digital Technology and helps chiropractors all over the world develop their online marketing.