The “cyberfication” of American has been rocky, full of holes, and daunting but a new report by Fleishman-Hillard makes it clear that we’ve officially entered the digital era. The report discovered that 75% of people are more likely to trust businesses that use social media and micro-blogging (Facebook, twitter, etc) services to interact with their customers. Another part of the study revealed that an overwhelming majority of consumers use the internet to research purchases or services, in fact, nearly 60% of people said that the internet played a central in their day to day decision-making.
What does all this mean? It means you should invest some time and energy into creating a social media presence for your business. If you don’t, you’re likely to be left in the dust.
Overwhelmed? Not sure where to begin? Send me your chiropractic marketing concerns: Rod@ChiroHosting.com. You can also find great information in our free Online Marketing ebook.