Dr. Josh Koenig is one of our most active and innovative young chiropractors. In fact, he's so far ahead of the curve that he does most of his customer service over our Facebook profile and he keeps up on all of our major blog posts. Josh is a mover and shaker who has a solid grasp on modern marketing techniques.
I was chatting with him on Facebook today about one of his smartest new strategies- providing inexpensive massage services to get people in the door. Using discounted massages isn't a new chiropractic marketing strategy but Josh is executing it brilliantly. He's providing an outstanding service at rock-bottom price and he isn't hardselling clients on any other services. In other words, he's giving something valuable to his community without asking for anything in return. It's exactly the kind of strategy I've been writing about for several months and, according to Koenig, it's working really well!
The genius behind this strategy is its viral nature. If you give away a fantastic $20 massage, people are going to talk about you to all of their friends. The average person will probably talk to 2-4 people, which means giving a massage to 10 people allows you to reach 20-40 people.
There's an extra benefit, the 20-40 people are hearing good things about Josh's clinic through their trusted friends. This gives Josh more credibility and makes him more memorable than any generic marketing campaign.
Kudos to Josh for being innovative! You can check out his website here: Plymouth Chiropractor.