Many of our marketing clients come to us after trying another "SEO expert" to help them with their online presence. (Dr. Dahlager did that, and wasn't getting results until he became a client with us.) Another problem we find is those doctors who think they can do it themselves and then find that their site isn't ranking in Google and they don't know what to do.
Dr. Hancock of Wichita is a new client who just started with our Expert Plan last month. He had a site built on WordPress that he was happy with, but he couldn't seem to get any improvement in his site ranking. He was stuck below #50 for most search terms, which meant that he was practically invisible to potential patients in Wichita.
The first thing we did with Dr. Hancock's site was get him off of WordPress. WordPress can be OK, but there are so many possible things that can go wrong with it that it's simply too difficult to diagnose problems when the crop up. We put Dr. Hancock on our N8 Site Builder, which has built-in SEO tools that make optimization easy.
We were blown away by the improvement. We put the doctor on our site system on September 24th, and we saw an immediate jump in rankings for important keywords he was trying to reach:
Dr. Hancock wasn't ranking at all for "Wichita back pain," but he immediately jumped in the rankings after the move. We saw the same results for other important keywords, as well.
Now, of course, we're not finished with this project, because #14 for a search term is still too low. We have a lot more work to do for Dr. Hancock over the next few months. But what this shows is that you don't have to give up hope: just because your site has poor ranking doesn't mean that it's not solvable. It just takes hard work.
Where is Your Chiropractic Site in Google?
If your site isn't at the top of the search results, you're losing patients. Check your ranking today. Go to Google and type in your city name and "chiropractor." Do you see your site at the top of the listings?
Would you like to see it higher?