When you're working on your chiropractic marketing program, it's critical to know how you stack up to other chiropractors in your community. Getting this information is key, because it helps inform your planning. If you have a good understanding of where you are in relation to your competition, you can make smart decisions on where you need to focus your attention.
There are a few different aspects of your competition that you need to look at:
- Indexed site pages. This gives you an idea of how much original content other doctors are generating for their sites.
- Citations. How many and what kinds of local directories are other local doctors using?
- Reviews. One of the most critical factors used by Google for determining Local Places ranking. Review Building should be a key part of your strategy.
- Social media. How does your social media presence compare to other chiropractic offices?
All of these factors play an important role in how easy it is for patients to find your office online, and it's important to make sure your current site is addressing all of these.
So, how do you see where you stack up?
First, you can get a Free Website Analysis here. You simply fill out a simple form, and you'll get a snapshot of where you are today.
If you choose to have ChiroHosting take care of your chiropractic marketing program, one of our Account Managers will do a more thorough analysis of where you stand and create some custom reports for you.
If you're doing your own marketing work, there are a variety of SEO tools out there that can help you collect the data you need. You can see our summary of those here. (For most chiropractors, though, paying for multiple SEO tools isn't a great investment, because our marketing services include these features without you paying an extra fee for those.)
If you have any questions about competitive analysis, give us a call today at (800) 295-3346 or contact us here for more information.