It's a Blank Canvas! Chiropractic Website Essentials!
1. Be Simple, Blatant, and Obvious
People are impatient. People seeking care are even more impatient (understandably). Do them a huge favor. Make it blatant to contact you, schedule an appointment and/or get to your location. If they don’t find it quickly they will go elsewhere. Make it obvious with as few words and clicks as possible. Do your patients and potential patients a favor and eliminate clutter.
2. Blank Space Matters
Embrace blank open spaces. When reading a web page, our eyes scan from chunk to chunk like a frog leaps from lily pad to lily pad. Understanding this behavior will allow you to create your web pages to guide your visitors' eyes to the most important information, like a button to make an appointment.
Blank space makes THIS sentence stand out.
3. High Resolution & Responsive Hero Images
You need BIG, high-resolution images to portray a clean image of your practice. Be strategic as to which ones you choose. You can choose high-quality studio images included in a template or images from one of many stock image websites.
DO NOT simply download images off the web and think you can use them. You could end up infringing copyrights and get slapped with a lawsuit. It’s always better to pay for a license to make certain you are allowed to use an image.
If you choose to use your own custom images, by all means, get professional photos taken. People have become accustomed to seeing high-quality photography online and off. If you use low-quality images this will reflect poorly upon the image of your practice. You can’t afford that.
Regardless of where you get your photos, make certain that they are responsive on your chiropractic website. This simply means the images will render properly on all devices. This offers your website visitors the same experience straight across the board.
When your images are placed into intentional blank space coupled with direct and limited text a user is able to navigate easily and have a positive user experience.
4. Every Page Matters! Have A Clear Call-to-Action
Make every page count. For each page ask yourself what the purpose is. For example, if you have a tab for “Appointments” make certain the path to do so is front and center and functions flawlessly. This goes the same for “Contact”, “About”, etc. Whatever the action is you would like the user to take make it bold and obvious for them to take that course of action. Don’t be subtle about your call to action. Be blatant.
5. Informative Footer
The footer is often overlooked. It turns out that the footer is the ideal place to put all of the extra information you would like to be available on your site. This should include a small site map and could include additional company and contact information. Just be sure to stay in keeping with your site’s look and feel.
Quick Wrap Up
While website design trends change frequently, a high quality, classic, and simple design is timeless. As a Chiropractor your universal "Call to Action" will rarely change. Stay focused, updated and keep it simple. If you would like to discuss your website and/or our N8 Chiropractic Websites please schedule a 1-on-1 call with us. We are not a pushy sales organization. We are happy to answer your questions and offer informative information.