Use Your Facebook Page to Build your Chiropractic Practice!
Like blogging, many Chiropractors are intimidated to post on Facebook with any consistency. This is a missed opportunity for your practice.
Both Blogging and posting on Facebook are some of the easiest and least expensive ways to solidify your practice in your local community. In short, not only are you an amazing health care provider in your local community, you are also a knowledge base. The fact you are able to do this on a local level easily with Facebook means you are able to tap into targeted marketing. Usually, this type of marketing can prove rather expensive...not so by harnessing the power of your Facebook page.
3 key things to keep in mind!
- Target your messages
- Target your content
- Target your advertising
If you are a local chiropractor there is not a need to try to get a huge, broad audience that is not in your local area. It’s highly unlikely patients outside of your area will be traveling distances to come to your office. With only a 100+ “friends/followers” in your local area on Facebook, you can be doing very well! Keep in mind with blogs you can certainly also appeal to larger audiences and perhaps become a thought leader for other chiropractors to follow you. That’s a different topic though.
Getting Started - Setting up your Facebook Page Properly
Complete your Facebook page with all detailed information. Make sure the information you fill in here is exactly what you have in your Google My Business listing otherwise you will have Name/Address/Phone (NAP) Discrepancies.
Quick checklist of information you will need to provide
- Name of Practice
- Phone Number
- Photos at 300 DPI (profile 160 x 160) (cover image 851 x 315)*
Remember this is a forward facing and public directory...so potential patients have seen and will see this page. It’s amazing how many chiropractors have a Facebook page that is incredibly incomplete. This lack of attention to detail turns off potential patients. Facebook automatically creates business profiles and make them available to claim. So even if you don’t remember putting one up there is a very good change Facebook did it for you. Do a search on your practice name or your name coupled with “Facebook” in Google or directly in the search bar in Facebook and see what comes up. Many neglected and/or unclaimed Facebook pages even promote your local competition directly on your business page. Don’t let that happen to you!
*If the information about the photos left you dazed and confused don’t hesitate to bring in a professional photographer. You can easily find someone on sites like “Thumbtack”. Having professional photos taken will be valuable to your practice. You use these fresh and current photos on your website, other online directories as well as your offline marketing materials. It’s best to be consistent. Many times I’ve seen photos of a doctor on their website and then elsewhere on the web where the photos seemed to be two different people altogether. This does not promote trust. Stay current!
A Little Bit About Content
Just like your website your Facebook should be appealing to your patients. When posting write about things your patients care about. It’s less about you...and ALL about them. Make a habit of asking your patients what kind of information they are interested in seeing. Not only will that help direct your posts, it will also make them feel valued and engaged. That’s what it’s all about! There is not the need for all of your posts to be about chiropractic. Your patients care about all sorts of other things...and will not be engaged if you are completely chiropractic centric.
7 Ideas to get more likes, comments, and shares
- Local Events
- Community Events you are involved in
- Official Holidays
- Unofficial Holidays
- Health News/Updates
- Share interesting posts from around the web
A Bit About Buying Facebook Ads
Facebook can be an inexpensive way to advertise if done properly. Don’t get fooled into spending hundreds of dollars per month on Facebook. It happens to small business owners all of the time. You don’t need an advertising agency to help you with this. It’s really very simple to DIY. However, the most important thing to remember is to TARGET your ads.
3 Simple Ways to Target
- Age bracket
Targeting your media will increase the engagement and decrease your overall cost. Make certain you have a very clear “call to action” or you are wasting your money!
- If you want your audience to click, tell them to
- If you want them to share, tell them to
- If you want them to comment, tell them to
Again, make sure your graphics are the correct size and are appealing. You can build size appropriate ads by using free services such as Canva or Pablo by Buffer. Don’t get intimidated...it’s easy...and fun!
We are aware that very few chiropractors have time to do more than a post a week...maybe every other week. Many of our clients supplement their social media with our Automated Chiropractic Social Media. We can post directly to your Facebook, Twitter, and Google+ daily! It creates a lively Facebook page. The doctors or staff post things to bring in the community and we send out interesting and relevant videos and articles. If you choose to have it sent daily it works out to be less than $1 per day ($29.99 per month)!
CHECK OUT HOW AUTOMATED CHIROPRACTIC SOCIAL MEDIA WORKS!
If you would like to discuss Automated Chiropractic Social Media, other marketing services or you just have some questions please schedule a 1-on-1 call with us to discuss. We are not a pushy sales organization. We are happy to simply chat!