How To Improve Chiropractic Patient Onboarding

July 20, 2020

Business Advice, Chiropractic Marketing

How To Improve Chiropractic Patient Onboarding

In this blog post, we’re going to look at a few ways to streamline and improve your patient onboarding process. 

As a chiropractor, you’re going to get new patients from time-to-time. Sometimes, you might get a large number of new patients in a short time frame other times they might trickle in. Either way, it’s always a good plan to have an onboarding plan in place. Here are three ideas to help you improve your onboarding process.

Create a new patient welcome kit

A new patient welcome kit is a great way to provide useful information, highlight your expertise, and make your patients feel confident in their decision to choose you as their chiropractor. We recommend putting together a welcome kit that contains a combination of any or all of the following:

  • Welcome letter

A welcome letter isn’t only nice etiquette, but it’s also an opportunity to make a new patient feel comfortable.

  • Practice brochure

If you already have a practice brochure, it’s a great piece to throw into your welcome kit. If you don’t have a brochure, then it’s a good time to think about making one. Not sure where to start? Check out Canva for easy to customize templates.

  • Card with important information

Another great thing to have for your practice, is a card with useful information. This card would be similar to a brochure, but much less detailed. Think of it somewhere between a traditional business card and a brochure. On this card, you could provide information like:

    • overview of services offered
    • practice location
    • hours
    • contact information
  • Consider including two of these cards in your kit. One for your new patient and a second for them to pass along to a friend.
  • Resume or CV

If you wanted to provide a little more information about yourself, you could provide your resume in your new patient welcome kit. This would highlight your education, expertise, and experience. Providing a bit about your background is a great way for new patients to get to know you and it’s also a good way to show them that they are in good hands with your practice.

Make sure new patient forms are easily accessible

Your welcome packet isn’t the place for new patient forms, but you should make sure that your new patient forms are easily accessible. Take the work out of it for your patients. Make your forms easy to access from your website. Even if forms are available on your website, always have hard copies available in your office.

Run a patient newsletter

A patient newsletter is an excellent approach to keeping your patients, old and new alike, in the loop. You can include interesting chiropractic-related news, updates about your practice, or other relevant information. Enrolling a new patient in your patient newsletter is a great way to welcome them.

We wish you the best of luck in streamlining your patient onboarding process! 

Jessie Wilkie

Jessie loves marketing. As a creative and analytical person, she loves exploring creative ways to help Chiropractors grow their practices. She has seven years of digital marketing experience along with her MBA from Cal Poly Slo and her Bachelor's from UC Santa Cruz.

Business Advice, Chiropractic Marketing

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