Your business name is the cornerstone of all of your marketing. It plays a role in the first impression you make upon all of your patients and will be included in every piece of marketing material.
Entrepreneur recently put out a piece called "Need to Generate a Business Name? Here's How to Get it Right." In the article, they spell out three things to consider when choosing your business name. We'll summarize those points and add one more so that you can choose the best name for your chiropractic practice.
4 Ways to Create a Great Chiropractic Business Name
The following four tips may help you lockdown the perfect name for your practice.
1. Make sure your business name is unique and true to your brand.
A great business name should be memorable and stand out from the crowd. In a previous post, "Pros and Cons of a Unique Business Name for Your Chiropractic Practice", we look at the ups and downs of an uncommon name.
Your business name helps to form new patients first impression of you. Having a practice name that is true to your brand and services will help to form an accurate expectation.
Think about how your name can reflect the intersection of your ideal patient's needs and your business' values.
2. Consider all of the potential business name connotations.
Ultimately, the way your practice name is interpreted by patients is more important than any meaning it has to you.
Get feedback from others that are not chiropractors. They can help by pointing out confusing physiological references. Additionally, they may spot a secondary meaning or innuendo that you overlooked.
3. Hire a pro to help generate a business name -- or not.
There are agencies dedicated to helping businesses generate an effective name. This route can be costly, but can pay dividends.
Plenty of successful businesses have had their names formulated in agencies. The agencies are experts in their field.
"Ask yourself: If I can’t come up with a name, am I willing to outsource it?"
4. Consider keeping it simple.
The best performing name for your chiropractic practice might come down to a pretty boring formula. This is especially true if you only have one physical location.
[City Name] + [Keyword] + ‘Chiropractic’
A real world example of this looks like Noblesville Family Chiropractic.
In regards to ranking well in online local search results, the above formula plays well to search engine algorithms. While there are many factors that go into search ranking, your name will have a significant relevance by including your city served, a descriptive word that aligns with your ideal patient, and the word “chiropractic”.
One of the cons to this naming method is that it will produce a potentially lengthy and specific name. It is fairly unlikely that this style of practice name will serve you well if you plan to expand into multiple locations, multiple disciplines, etc.
Let Us Help You Promote Your Practice
Once you've landed on the perfect practice name, let us help you build your web presence and attract new patients.