The design of your chiropractic website's navigation is critical to the success of your site. It directly affects a user's experience and even your search engine ranking. Your navigation can truly make the difference in getting your practice found online and converting visitors into patients.
We list out some of the most commonly made mistakes on chiropractors' websites in regards to the form and function of their primary navigation menus.
Mistake #1: Non-Standard Style & Location
Visitors to your website expect to find the navigation menu to be located horizontally at the top of each page or vertically on the left. Placing your primary navigation someplace other than these two standard locations will force visitors to search for the menu. This will cause frustration and increase your bounce rate.
Your navigation is not a place to be creative. Be predictable:
- Menu located horizontally at the top of every page
- If using a vertical menu, then place on left
- Logo at the top of every page links to homepage
Mistake #2. Not Using Keywords
As we mentioned above, your navigation menu plays a role in your search engine ranking. Search engines rely on the text within your website to understand what the content is about. This principle also applies to your website's navigation menu.
If your menu is limited to general labels like "About Us", "Services", and "Location", then your website's menu will fail to differentiate your chiropractic business from any other local business.
Try to include keywords within your main menu that apply to your practice. This can help search engines better understand your website, which may potentially improve your search ranking. Also, it will assist potential patients to quickly find that you provide the services for which they are searching.
Mistake #3. Disregard for Order of Links
Studies show that people tend to recall the first and last items in a series better than they can recall the items in the middle. This is referred to as the serial-position effect.
Designing your primary navigation menu while considering this effect means that you should place your most important links first and last.
Mistake #4. Too Many Items
Mistake #5. Crazy Long Drop-Down Menus
Mistake #6. Inaccessible for Users
standard desktop, mobile users, elderly users, and users with disabilities.
Mistake #7. Use of Graphic Buttons
Use text. Not graphics.