6 Key Points for a Successful Chiropractic Marketing Plan...of ATTACK!
You probably know that Online Marketing is imperative to a successful business. You need to be able to easily convey to your local market the amazing care you deliver to your patients. You need to be SEEN AND HEARD!
BE ON TOP OF TRENDS, RULES, AND ALGORITHMS - OR HAVE SOMEONE DO IT FOR YOU
There are some key elements of what makes a well-rounded and strategic marketing plan. It’s not rocket science, but it does take time, patience, and attention. It's imperative to keep on top of the ever-changing online trends, rules, and algorithms especially if you embark on this as a DIY mission. Perhaps you can conquer each of these on your own, need help with just a few items, or need the whole shebang. Whatever your unique scenario these 6 key points for a successful and effective web presence will certainly get your marketing wheels turning. Psst...First and foremost you need to have an effective chiropractic website.
6 KEYS FOR A SUCCESSFUL ONLINE MARKETING PLAN
1. ORGANIC SEO
The key to Organic SEO is to create custom content and links. These build your site ranking over the long-term. You want staying power. By doing these two things you will put yourself ahead of your competition.
Components for good search placement and ranking
- Proper keyword utilization.
- Correct and updated site coding.
- Fresh Content, fresh content, fresh content.
- Relevant links...lots of them.
2. GOOGLE MY BUSINESS - LOCAL SEARCH RANKING
Claiming your Google My Business is essential to climb in your local search ranking and rating. You want to be in the top 3 of local organic (non-paid) search. Having this unclaimed and/or having little to no 5-star reviews makes it unlikely you will be found easily, or at all, in local search results. If you only have a handful of other chiropractors in your local area you might be shown...but you still need to be on top of your business listing. Also, keep in mind that competition and the local market does change. Having your ducks in a row now will pay off in the long-run. Quickly do a local search now for your practice using your local city and state. For example, “Dr. [Enter Name], [Enter Practice Name],[Enter City State] ”What do you see?
A Quick Reminder List for your Google My Business Listing:
- Verify your location(s)
- Enter complete and consistent data (Name/Address/Phone - aka NAP data)
- Keep your hours accurate
- Manage and respond to reviews
- Add high-quality and recent photos
If you have any questions about how to claim and/or manage your Google My Business listing do not hesitate to reach out. We are happy to assist you to DIY and/or we can discuss us taking care of some or all of it for you.
3. CITATION BUILDING TO IMPROVE LOCAL SEARCH RANKING
Citations are online business directory listings. There are a tremendous amount of these listings. It can be time-consuming to add your listing to each of these consistently and then to manage it. Not to mention overwhelming. Whether you go at it alone or you have help...it’s well worth it. These don’t just go away once they are added.
Here are some examples of directories:
Again, there are tons of directories. You should have your office listed on those that are most applicable. Google uses directories to validate your NAP (name, address, and phone). If you have many relevant directory listings Google gives you more clout. Your website will be more heavily weighted. This will push you higher in local search rankings.
Don’t get overwhelmed, just have a strategy to get it accomplished. It WILL pay off!
4. CHIROPRACTIC WEBSITE ANALYTICS
If you are serious about a full-scale chiropractic marketing strategy, you’ll want to go to the next level and track what your patients are doing on your site.
While there are many analytic tools you can add to your website Google Analytics tends to be the most popular. While it can be a little intimidating it has recently become more user-friendly for small business owners to navigate.
3 Highlights of Google Analytics:
- It's FREE
- Integration with Google AdWords
- Integration with Google Search Console/Webmaster Tools.
Apologies if I lost you there... Nonetheless, the great thing about Google Analytics is it works seamlessly with other tools Google offers small businesses. It empowers you to be able to track conversion rates. You can hone in on what works and what doesn’t and tweak your efforts accordingly.
5. CHIROPRACTIC SOCIAL MEDIA
An active social media presence is key to building up your site ranking and driving traffic to your website. Nearly everyone is using social media today and your patients and potential patients expect to see it up to date. As you probably know Facebook, Twitter, and Google+ receive hundreds of millions of visitors each day. If you want to reach your current and prospective patients, you need to have a presence on these services.
3 Key Reminders
- Keep content fresh
- Share the benefits of chiropractic
- Direct patients to your website
We also know you are busy taking care of patients. Comparatively very few chiropractors have the bandwidth to write frequent social media posts. If you need help with this we do offer Automated Chiropractic Social Media. Through this service, you can effortlessly receive fresh and compelling content to your social media accounts. It is relevant and drives people directly to your website rather than away.
6. CHIROPRACTIC ONLINE REVIEW BUILDING
You need online reviews to carry you to the top of local search. Not only do you need them, you need to manage them as well. This is referred to as online reputation management. There are numerous review sites you might be listed on completely unbeknownst to you. A negative rating in any one of these review sites can be detrimental to your search ranking. It’s important to be on top of this NOW! Do a search for your practice using the search word “reviews”. For example, “Dr. [Enter Name], [Enter Practice Name], Reviews”. What do you see?
3 Key Reminders
- Actively request reviews (feedback) from happy patients
- Respond quickly to negative AND positive reviews (you can turn negatives into 5-stars)
- Proudly display your reviews on your website
Whether you direct people to Google, Yelp, Facebook, etc. on your own or you use a service such as Online Review Builder to help you manage your online reputation easily, by all means, stay on top of it!
We know you’re are busy being an amazing chiropractor...and quite frankly some/all of this can make your head spin. Whether you don’t have time, don’t know where to start, etc. the fact is there are still ways to get it done and succeed at all.
If you would like to speak to us about your website and/or discuss our results based and Chiropractic Marketing Plans please feel free to schedule a 1-on-1 call with us to discuss. We are NOT a sales organization. We are happy to answer your questions and point you in the right direction to meet and exceed your goals in bringing in new Chiropractic patients!