Chiropractic "Word of the Week" is HYPERLOCAL!
Get whatcha want, when ya want it! Bottom line is mobile is where people are finding what they want and where they want to go for EVERYTHING! Google knows this and has a hyper focus on mobile.
Hyperlocal is basically your very close proximity in the community.
- Washington State (WA) - not at all hyperlocal
- Thurston County , WA - sort of hyperlocal
- Downtown Olympia, WA - hyperlocal
Being aware of hyperlocal when it comes to mobile is important because more and more people are searching for something on their mobile device and looking for products and services, chiropractors included, when they are out and about in their local community. Since their mobile device knows where they are at that moment their SERPs (Search Engine Results Page) will show what is closest in their immediate community/local area.
Check out these convincing stats!
- Google noticed a 2x increase in “near me” and “nearby” between 2014 and 2015. Imagine what that increase is now!
- 80 percent of those searches were on mobile devices!
Imagine yourself while out and about and want/need to know where a particular place is. You aren't going to pull out your laptop, you are going to use your mobile device. Guess what, Google is wise to this trend and is accommodating accordingly.
4 Key Questions to Make Certain You are Optimized for Hyperlocal!
1. Is Your Chiropractic Website Responsive?
You must make certain your chiropractic website is optimized for mobile devices (aka Responsive). If it's not you might be missing out on over 50% of possible traffic to your website. Potential patients find it dated and cumbersome to have to deal with websites that do not display properly on their mobile devices. So, if it's not currently responsive and optimized properly you are not only losing out on business you are burning bridges with negative experiences. In short, you are damaging your good name. This is clearly a bad path for brand reputation. If you have any questions as to whether or not your website is mobile friendly please schedule a 1-on-1 with us to discuss. All of our N8 Chiropractic Websites are optimized for mobile. We can have you set up within 24 hours!
2. Is Your Google My Business 100%?
We've touched on this numerous times. Your Google My Business is your online calling card. Now with the 3 new features they rolled out you simply can't afford not to harness the power of this free tool. Check out last week's blog, "3 Cool New Features for your Chiropractic Google My Business" to make sure you are in the know! Bottom line is if your Google My Business is not 100% you have very little chance of making it into the Google 3-Pack. If you are 100%, but still not in the Local 3-Pack make sure you are asking happy patients to leave you Google Reviews. The more 5-star reviews you are able to gather the higher you will rank. If you don't have it already check out Chiropractic Review Builder for your online reputation management. This tool makes it easy for your happy patients to leave you reviews and incredibly easy for you to manage. Hence you will begin to see more reviews come in! The key is...just ask!
3. Is the Content on Your Chiropractic Website Focused on your Local Area?
Whether you run a chiropractic practice in 1 location or multiple, they all exist in specified local areas. Your content should reflect that area. Be specific rather than try to appeal to a mass audience. Focus your content on things your local community is interested in. The specific interests on a hyperlocal level is usually different from hyperlocation to hyperlocation. Include known points of interest, events, etc. If you have multiple locations make sure you have different landing pages for each location and create content specific to each one.
4. Do You Know How to Track Your Progress on a Local Level?
You will certainly want to be tracking your progress. Not just with your overall site stats such as site visits, but much more granular. In short, you need a strategy. There are multiple things you can do to track your success and tweak your strategy accordingly. This goes way beyond keyword tracking. With our Chiropractic Marketing Plans we send you comprehensive reports detailing your progress. We discuss with you and then tweak the strategy accordingly. In short, we do the work for you.
Check out Dr. Craven's stats. He's crushing it!
If you ever have questions about your reports you are always an email or phone call away from your dedicated SEO Expert. We can explain it all and strategize further! You certainly know more about your hyperlocality than we do.
As always feel free to reach out to us! We are happy to assess your current site, ranking, etc. We are also happy to giving you some tips to DIY!