Making your practice personal

February 11, 2009

It's a competitive world out there for everybody, including chiropractors. So, it's important to make your practice stand out from the crowd.

Here's a really great article about making your site personal. Here's the key point:

We all want to do business with other humans. We want to know there's a breathing person behind the Web site or blog that we're reading. And we want to know that those humans on the other side understand and want to help us. A great site or blog or YouTube video, created especially for us, drives us to action. We want to do business with people who understand our problems.

Giving your website some personality can be a great way of connecting with your patients.

Over the next few weeks, we're going to discuss easy techniques that you can use to accomplish this with your website.