Press releases are a great way to get free publicity. You may have used them when you opened your business. You likely sent it to your local media. Online press releases can also get you more and better coverage for your special event. Here's how they work:
- When writing the press release (or having someone write the release), think about keywords that relate to your practice. For example, you may want to use "Atlanta chiropractor" or "Georgia chiropractor" to attract media in your area. If you have a new technique or service, incorporate that as a keyword.
- Submit it to an online press release service such as www.prweb.com. These services charge a fee but draw attention to your site. You will have to pay a fee to these sites depending on the type of exposure you want.
You can also submit and post the press release yourself. Add it to your website, or post it on your blog. Many online sites offer free press release submission. And just because you are submitting the press release online, don't forget to send it to your local media. You want to have a good relationship with the local press to give you a better chance of getting your release published.
If you have more questions about how to optimize your website, download our free Chiropractic Marketing Ebook.
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