Attention spans are getting shorter and shorter -- and the Internet has exacerbated this problem. The fact is, when someone visits your website, you have about three seconds to convince them to stay and look around.
Because you have so little time, it's important to tell the site visitor EXACTLY and CLEARLY how you can help him or her improve her health.
This is where your Unique Value Proposition comes in. A Unique Value Proposition (UVP) is a one sentence blurb about what your service can do for your patients.
On the home page: State what you do and how you can help. For instance, if you work mostly with families, this would be a good UVP:
"Keep your family healthy - naturally - with Smith Chiropractic!"
or:
"Natural, effective chiropractic care for your whole family!"
If you work mostly with back pain patients, try this:
"We provide natural, effective solutions for your back pain."
The key is this: Don't make your site visitor try to find out what you do. Tell them! Because if they have to figure it out, they'll just find another doctor who WILL tell them what they do.
Tell me what you think by leaving a comment or contact me at mike@chirohosting.
Mike Melton
