While many people think radio is a lost medium, in many cities and towns the local radio station is their source for news and information. Radio does not require the listener to be actively engaged like television or newspaper. All you have to do is listen. How can you tap into this viable market without spending a lot of money?
- Market yourself as an expert. This will get you booked on talk shows, which is free publicity. To do this, send out press releases that are newsworthy. Talk about the latest chiropractic technique or a new innovation in your office.
- You can buy air time in 30 or 60 second spots. These can be expensive and sometimes you have no control over when they run. Wait for special deals and give the station a test run before signing a long term commitment.
- Host your own radio show. You can purchase an hour of air time and host your own information piece. The benefit is you will have total control over the content of this hour. You can also take callers and answer questions live.
Most radio stations are streamed live on the Internet, giving you a worldwide audience. And if you don't want to commit to a station, consider online radio. This is another way to give you worldwide exposure.