Converting website visitors into patients

June 17, 2010

Having a great chiropractic website is the first step to your online marketing program. The second step is great search engine optimization so that your patients can find your website. But the next step can be the most challenging: Getting site visitors to give you a call to make an appointment.

Here are some things to consider when trying to improve your conversion rate:

First, make it easy for your patients to find the information they're looking for. Very few people are visiting your site just to randomly look around. Most of your patients are looking for specific answers to questions, like "How can this chiropractor help me with my headache?" Make it easy for your visitors by keeping your site navigation clean and simple.

Second, show how you're unique. If you have a particular approach or philosophy that makes your practice different, let your visitors know. Differentiating yourself from other clinics is a powerful way to stand apart.

Third, make sure to include a clear "call-to-action." On all of your site pages, include some text that says, "If you suffer from sciatica pain, we might be able to help. Please call our office at (360) 555-1235 for more information."

By combining a great site with great SEO and a clear call-to-action, you're on the way to creating a powerful web presence for your practice.

If you have any questions about how to make this work for you, feel free to give me a call directly at (800) 295-3346 or email me at

Mike Melton