Chiropractic Marketing: Join the Community!

September 20, 2010

Abraham Lincoln had some great advice: "A house divided against itself cannot stand." We can achieve more by working together than by fighting amongst each other.

Here's some marketing advice: spend less time coming up with ways to beat your competition and spend more time thinking about how you can promote chiropractic as a whole. There's a vast untapped market of patients that have no idea that chiropractic can help alleviate their pain. The majority of these people have never seen a chiropractor. In fact, many of them have no idea what a chiropractor does.

An ounce of education is worth a ton of advertising. Get together with the chiropractors in your community and plan educational events. There's no point fighting over a few hundred patients when there are tens of thousands of people who need your help and have no idea that you exist. By working together, as a community, we can achieve amazing results.

I'll donate free consultations and work hours to anyone who can form a coalition of chiropractors in their community. I'm putting my money where my mouth is!

Rod Campbell
Marketing Director