Chiropractic Marketing Strategy: #1

September 16, 2010

This'll be the first in a series of chiropractic marketing strategies. Check back regularly!

Strategy #1: Create Evangelists

* An evangelist is someone who loves your business and will go out of their way to promote you. They talk about you to all of their friends and rave about your services.

* Evangelists are extremely rare, usually less than 2-3% of clients, but they're worth their weight in gold.

Although there's no guaranteed way to create evangelists, there are a few things you can do to increase the probability of generating them. First off, surprise your patients by giving them something they aren't expecting. When someone comes into a chiropractic office, they expect to have their spine adjusted and they expect to feel better. You can't just make your patients feel better and expect to create a large number of evangelists. You've gotta surprise them by doing more than they expect.

Try this experiment...

Pick a friendly, well connected patient. Personally greet them when they come in and have your staff offer them a drink or a snack while they wait. During your time with them, take an extra 5 minutes to thoroughly discuss their health concerns. When they're leaving, walk them out and give them a $5 giftcard to Starbucks or a $10 giftcard to see a movie. Repeat this process once or twice per day with your favorite patients.

Monitor your results for two months. You'll see the difference.

Your patients'll love you for doing your job well- but they'll evangelize you if you go the extra mile.

Rod Campbell
Marketing Director