The Merits of Collaboration

October 05, 2010
  • Only 1 in 3 Americans have ever been to a chiropractor.
  • This year, only 1 in 15 Americans will see a chiropractor.
  • There are over 200 million untreated Americans who will, at some point, need care.

A couple of weeks ago, I wrote an article called "Join the Community" that encouraged chiropractors to work together rather than against each other. The gist of the article was that chiropractors should focus on educating people about chiropractic. Right on the heels of my article, Matthew Loop at DCIncome wrote an outstanding article saying pretty much the same thing. You can find his article here: A Disturbing Trend in Chiropractic Marketing.

Chiropractic has consistently failed to gain credibility as a legitimate form of healthcare. Powerful pharmaceutical lobbyists and medical industry giants are only a small part of the bigger problem. The biggest challenge facing chiropractic comes from the vicious in-fighting and black-hat marketing tactics of thousands of chiropractors.

There are millions of Americans who have no idea that chiropractic even exists. If chiropractors dedicated a fraction of their time and money toward educating patients about the benefits of chiropractic, there'd be a flood of new patients clamoring for treatment.

How do you educate your community? What works and doesn't work? Share your two cents!