Chiropractic Marketing – Search Engine Optimization

December 21, 2010

Search engine optimization makes it easier for patients to find you. When someone from Plymouth, MA goes to Google and searches for "Plymouth MA chiropractor", it's important that you rank well!

Dr. Koenig is one of our ChiroHosting clients who reads our chiropractic marketing blogs, interacts with us on Facebook, and uses our strategies with great success. He's in Plymouth and his ranking is relatively low - so over the next few weeks, we're going to help him improve his rank and get to #1 on Google! Our first step is to optimize his Title Tags...

Title Tags

If you look at the top of your browser, you'll see a few words describing the website you're on. This is a title tag and it's one of the most important pieces of your website!

This chunk of information is where Google determines what your website is about. In the above example, Google is able to tell that Dr. Koenig is a chiropractor in Plymouth, MA and that the name of the clinic is Koenig Chiropractic. This is a great title tag because it includes geographic location, the word chiropractor, and the name of the doctor/clinic.

Advice: don't cram your title tags with too many words or Google will know you're cheating the system and you'll be penalized!

Dr. Koenig's current position: #4

Stay tuned for updates on Dr. Koenig's position and a step-by-step guide for getting to number one!

Rod Campbell
Marketing Director