Being the number 1 website on google has significant advantages. The top site will receive 40 percent of traffic for any given keyword and gains a significant credibility boost over all of the other websites.
Search engine optimization has become one of the biggest buzz words on the web but the best SEO strategies are actually pretty straightforward. The website with the most keyword rich content we usually rank number one, assuming the website is properly coded and has a few decent backlinks.
Most search engine optimization experts try to game the system by adding thousands of worthless backlinks to a website and writing fake reviews. This strategy usually backfires or gets beaten by more legitimate techniques. Playing by the rules pays off when it comes to search engine optimization. It'll take longer to rank first, but you'll stay on top longer and you won't risk being de-indexed or penalized by Google.
Hands down, the best way to rank #1 is by maintaining a chiropractic blog with lots of short, pertinent articles. Take thirty minutes per to write an article about chiropractic, your community, or your recent adventures and you'll see a steady ascent to the top of the search results. In the long term, content is king.
-- Written from Rod Campbell's Droid X (apologies for any typos!)