With our ChiroHosting sites, we take care of the basic search engine optimization for your website, but there are a lot of things that you can do to boost your search placement when you add your own content to your chiropractic website.
Google provides a fantastic, free guide to doing exactly that, and we recommend that you read this book. You can download it here.
Some of it might be more technical than most of our clients will need, but there are some great tips on adding content to your site.
Here is a quick summary of the key p0ints:
- Think like a patient. What do you think your potential patients might be searching for? Create a page on your site about that exact topic.
- Write easy to read text. Don't fill the page with gigantic masses of text. Patients won't read it, because people skim online text. Write a few short paragraphs about the topic.
- Stay organized around the topic. Write about one topic so that it's easier for the search engines to index.
- Create fresh, unique content. Try to add a page or two of content to your site each week. Blogging is fantastic for this, and it takes just a few minutes. A great way to come up with topics is to look at Google News for health and you'll find lots of news articles to write about.
Good search placement isn't difficult, but it does take a bit of work.
We're here to help you out with this. If you ever have any questions about how to boost your rankings, give us a call at (800) 295-3346.