Getting potential customers to visit your chiropractic website is only half the battle. They have never met you before, so many of them won’t use your services straight away. So your challenge is to make them come back to your site again. And there are 5 things you can do to make it easier for them.
RSS stands for Really Simple Syndication. Having an RSS feed is a simple and straightforward way to get readers to return to your website. To get started, go to Feedburner and follow the instructions to burn your feed. Then add an RSS link to your blog, as well as an email opt in. This will enable site visitors to subscribe to your blog and read it via a feed reader, or email. Setting up RSS on your blog is fast and straightforward, and if you are not technical, it will be inexpensive to outsource.
We offer a complete chiropractic newsletter service, and one of the things that makes it so successful is that each issue is a video newsletter. The patient receives the email, and to watch the video, they click the image in the newsletter and are sent directly to your website. It's a great way to get people back to your site!
A short free e-book, with a snappy title, containing information that is useful to your target market, is a great way to encourage visitors to return to your blog. Many businesses offer a free e-book in return for subscribing to the newsletter. You can also include links within the text to various pages on your website, as well as information about your business. The e-book doesn’t need to be long – a few pages will be enough, so it won’t cost you much to outsource it if you don’t have time to write.
Social Media “Like” Buttons
Social media buttons are a simple and effective way to get readers to add your social media pages and also bring them back to your website. These are extremely popular because it only takes a couple of seconds to click a “Like us on Facebook” button.
However great your chiropractic website content is, use every opportunity that you can to bring readers back again. One of these four methods could mean the difference between gaining a new customer and missing an opportunity.