If you focus all your chiropractic marketing activities on customers with aches and pains, you are leaving a lot of money on the table. Employers are another group of people who will benefit from your services. And if you make them aware that you exist, and show them the benefits of using a chiropractor, it is bound to pay off.
Why do Business Owners Need Your Services?
Some businesses carry out activities that put employees at a higher risk of backache, and other aches and pains. Because of this, they lose a lot of money due to staff taking time off work. They are also at risk of expensive lawsuits due to work related injuries.
As you may already know, many of these employers have no idea what a chiropractor does. So you need to show them what you do, and why it will benefit their business.
Benefits You Can Point Out in Your Chiropractic Marketing Materials
- They will suffer less down time due to work related injuries, as you can get their employees well and back to work faster.
- Their staff turnover will be reduced. They may find it difficult to retain staff, if they keep injuring themselves at work.
- They can avoid paying for expensive operations because if an employee suffers from back pains and they continue to work, eventually they may suffer serious damage.
- You will be protecting them from expensive law suits. If a member of staff suffers a long term work related injury, they could take the employer to court. In addition to having to pay a huge settlement to their employee, they could also face fines for health and safety breaches.
How to Find the Businesses That Need Your Services
If you don’t do so already, speak to your existing customers about the type of job they do, and whether their injury is work related. Not only will you find out more about the type of workers that are more prone to back ache, but you may be able to get your customers to assist in your marketing efforts. If their employer is not already paying for your service, you could suggest that they may want to ask them to contribute. You could give them some of your marketing materials pointing out the benefits.
Also, brainstorm a list of occupations that are more susceptible to injuries at work. And do Google searches too. You may be surprised at what you can find out from forums and blogs.
If you are targeting large businesses, your chiropractic marketing efforts could bring you a good supply of work for many years to come.