If you're new to the world of search engine optimization (SEO), it can be a bit daunting. SEO is an important part of your chiropractic marketing, but it's a complex issue.
Effective SEO means that patients can find your website easily when they're looking for a solution to their health problem. Getting people to your website is the first step into turning them into new patients.
Chiropractic SEO consists of the following key components:
- Original content on your site with the appropriate keywords and phrases. Google loves to match searchers with good content; if you create content relevant to what your patients are looking for, you're golden.
- Proper use of H1 tags and titles. Google's search results are very literal. If you create a page on your site for St Augustine Sciatica Treatment and a patient does that search term, you're most likely going to rank #1 for that and your patient is going to find you.
- Google+ integration is going to be a more important issue in the next year, as Google starts to meld search with social sharing. Make sure you have a Google+ page for your clinic and that you start the process of connecting with other professionals and patients in your community.
- Chiropractic blogging. Adding regular, original blog posts to your site is very important, as it makes sure that Google sees that your site is active and vibrant.
Now, this is a lot of work. Many years ago, it was possible to toss your site up online, get it to rank in the search engines, and you could forget it. That doesn't work any longer. Your site needs to be active and updated regularly.
If you don't have the time to do all this, you're not alone. That's why we've launched our new Chiropractic SEO Service. We'll take care of all of the details for you, so you can focus on doing what you do best: helping patients improve their health!