There are literally dozens of chiropractic marketing firms out there today, and I'm sure you're getting weekly phone calls from half of them! Some of these are promising 1st page listings immediately if you use their plan. In this video, I explain what those companies are doing and why it's not a good long-term strategy.
Now, using Adwords or other PPC advertising can certainly be a good short-term strategy while you're trying to build your organic ranking, but it's an expensive proposition over the long haul. For instance, one single click for some competitive keywords can cost $20! If you're spending $20 for a click, you better make sure that your landing page is converting people to patients!
We feel that the better strategy is of solid content marketing: creating content that is useful to your patients, that's easy to share, and can help people learn about the benefits of chiropractic.