What's a New Patient Worth to Your Practice?

August 17, 2014

Chiropractic Marketing Budget Get the best bang for your buck.

For many chiropractors looking for an agency to help them with their marketing strategy, price is oftentimes the primary factor in deciding who to pick. Too many times, we hear a doctor say, "This guy I know can run my marketing for $100 less a month. I'm going with him."

If you're basing your marketing plan solely on cost, you could be making a big mistake. When running a marketing strategy, the first question you need to answer is:

What's My Return on Investment (ROI)?

Let's look at two different cases:

Doctor A finds a marketing guy who takes care of his SEO and content and only charges $100 a month.

Doctor B works with an agency that charges him $600 a month.

On the face of it, it would appear that Doctor A is getting the far better deal, wouldn't it?

The answer is: We don't have enough information. We also need to know the following:

  • What is the organic search ranking for each doctor?
  • How much traffic is each doctor getting to their website?
  • What percentage of site visitors call or email for an appointment?
  • And the biggest question: How many new patients is each doctor getting each month from their investment?

Marketing is not an expense; it's an investment. For every dollar you put into your marketing, you need to get more dollars out in new patients.

Your Return on Investment is how much you get back for your advertising dollar. In the example above with Doctor A and Doctor B, if both are getting 50 new patients a month, then Doctor A is getting a better ROI.

For our chiropractic marketing clients, we focus on organically boosting their search ranking, driving more traffic to their site, and making their phone ring with new patients. One of our doctors got 65 new patients in July, 2014. Another doctor got to #1 in St Louis, MO. (You can read more of our success stories here.)

Choose Your Agency Based on Results, Not Price

We're very proud of the work we do for our clients, but don't take our word for it. Check out the competition. Ask to see their results for their clients, and actually call up the chiropractors and ask them for their feedback. Our clients are delighted to talk to you and give us a glowing reference!

Free Marketing Analysis

If you're interested in our service, but would like some free information about how we would approach your marketing needs, we recommend that you first get a Complimentary Chiropractic Marketing Analysis. There's no obligation or commitment, and it gives you a clear blueprint of what you need to do to dominate the search rankings in your city.

If you have any questions, please give us a call or contact us here for more information.