There are many different pieces of a successful chiropractic marketing strategy. In this post, we're going to discuss one factor that's often overlooked, because success in this area takes time and effort. This factor is organic search ranking.
Building a good organic search profile for your practice is actually pretty simple: it means creating original content for your site that targets specific keywords.
Most chiropractic marketing focuses on ranking for the most important search term: Chiropractor in Your City, and that's very important, of course, because that's the most common search phrase used when people are searching for a chiropractor. But targeting other phrases is important, too, for two reasons:
- Patients may not be looking directly for a chiropractor. For example, if someone is looking for "auto injury treatment" in Your City, you want to be sure that your site ranks #1 for that search term. The same thing goes for back pain, sciatica, neck pain, etc.
- Google ranks sites better in the Local Places if they have more custom indexed site pages. We've done custom marketing analyses for hundreds of chiropractors, and our data shows that those websites that have more indexed site pages rank better in Google Local. Here are some examples:
Here is our report for Dr. Jim Sweeney of Nashville, a ChiroHosting client:
As you can see from this marketing analysis, Dr. Sweeney is doing a great job with his ranking in Nashville, but he's doing particularly well for his target of auto injury patients.
From the work we've done on his site of creating custom auto injury content, this practice is dominating the search results for these keywords in both Google Places and organic search. In addition, this original content also helps his search ranking for "Nashville Chiropractor."
An Effective Marketing Solution
Creating content yourself is time-consuming and a task that many doctors aren't interested in doing. Our complete Chiropractic Marketing Solutions are an affordable way to get this work done with the hassle of doing it yourself.
If you're interested in boosting your online presence, you can get your own Free Chiropractic Marketing Analysis here or give us a call at (800) 295-3346 and we'll be happy to discuss your practice needs and show you how we can help.