Chiropractic Marketing: Using Video to Get New Patients

September 15, 2016

Only about 14% of the US public regularly visits a chiropractor, and that means that many people don't know about how chiropractic can help them improve their health and get out of pain.

The power of the web has changed how chiropractors can reach out to new patients. The internet makes it easy for patients to find your office and learn about the work you do.

But let's say you get a new patient to your website. Do you do a good job of showing the patient how your can help them?

If your site is like most chiropractic sites, you have a few paragraphs about the problem. Unfortunately, most people don't spend a lot of time reading online. In fact, over half of website visitors spend less than 15 seconds on a page! If you get someone to your site, you don't have much time to get their attention, and some boring text isn't going to do it.

That's why we've created the world's best Chiropractic Video Library, perfect for educating the world about the benefits of chiropractic care. Our videos are used by hundreds of doctors around the world. In July 2016, 11,274 patients watched a video on one of our client sites! Here's one of our most popular videos that explains the basics of chiropractic adjustments:

Chiropractic patients tend to be more engaged with their care than regular medical patients. A patient is in your office because they're looking for a long-term, natural, non-drug solution to their health problem. That means that chiropractic patients are looking for real answers and a real explanation of why they're hurting and how you can help them get well.

Research shows that patient education videos result in patients being more satisfied with care, and they're more likely to seek follow-up care and keep future appointments.

There are two ways that you can start using videos today as part of your chiropractic marketing strategy:

  1. Get a ChiroHosting site! Our entire video library is included with your site, along with keyword-optimized content that helps you show up in the Google search results. You can even test-drive one of our websites for 14 days with our Free Trial. Normally, our video service is $19.99, but the video service is free with your ChiroHosting site.
  2. Use our ChiroNexus Video Service. If you're happy with your existing chiropractic site, you can easily integrate our videos with your existing website content.

If you have any questions about using our videos for your online marketing, give us a call today at (800) 295-3346.