You might be avoiding getting involved in local events. Whether it's setting up a booth/tent or volunteering your time and service, you should consider how getting involved in your community can greatly help your chiropractic business.
Benefits of Community Involvement for Your Practice
A recent article on Noobpreneur, "How Community Involvement Can Help You Grow Your Business", got us thinking about how you as a chiropractor can grow your practice by helping your neighborhood. Below are a few of the significant advantages to getting out in your community.
Increase Brand Awareness
As a chiropractor, it's very likely that you are your brand. Your practice may even simply be your name. So, get out there and let your community see your face. Not only will members of your community connect your face to your name, they will also connect your presence at the event with you making a positive impact in the community.
Thanks to word of mouth, traditional media coverage, and social media sharing, people who may not attend the event may also learn of your participation. Your investment of time can pay dividends as the record of your contribution can be found online by future potential patients.
Consider your target audience.
Be considerate when choosing an event to participate. You don't need to be apart of every event. Go to the events where your ideal patients can see you and your branding.
For example, if your practice focuses on sports injuries and rehabilitation, then it's a great fit for you to get involved with the local golf tournament.
When members of the community see you contributing, they will respect your positive input and begin to develop trust in your brand.
The development of trust can be enhanced further when the event supports a particular cause or charity. Potential patients will see through your participation that your values align with theirs. This alignment of values can play a valuable role in gaining trust.
Create a Positive Culture
Odds are that your practice has a small number of employees. Retaining good employees is a key strategy to the long-term success of your practice.
Getting involved and giving back to your community as a team is a great way to create a positive culture. Your employees can carry that positivity into the workplace.
How Can You Get Involved in the Community?
There are plenty of ways to get involved in your community as a business owner. Many options may cost little or no money, but can be extremely valuable to the growth of your practice.
- Volunteer your time
- Sponsor community event(s)
- Get to know local community leaders
Regardless of the size or age of your practice, getting involved in your community is a solid plan for growing your chiropractic business.
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