How to Create an Inspiring 'About Us' Page

October 03, 2019

Chiropractic Website Content, Chiropractic Websites

How to Create an Inspiring 'About Us' Page

Are you paying enough attention to the content on your website? In an earlier blog, we spoke about how to create an awesome Services page. Now we move on to the About Us page.

Rand Fishkin once tweeted, “Best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy”.

The Advantages of Your About Us Page

Trust and respect are items that have to be earned when building your chiropractic website About Us page. Just as chiropractors understand the importance of a healthy mind body connection, your website awareness must come from your top of mind. It is important to understand your website goals of your chiropractic marketing strategy, from SEO and content marketing to social media and email.

Your chiropractic website's About Us page can be advantageous if you tell a story that will help stick in your customer’s minds.

It's a well known fact that your website audience prefer images to text, however, it’s not just about placing a lot of pictures on your About Us page (although, it definitely helps). To create an effective About Us page that stands out, put in the time consuming, hard work so, you can build the trust and respect of a potential patient, therefore gaining their trust in your favor.

  • Tell Your Great Story– Telling your story thru words, video production, or a timeline helps your audience to create an emotional response to you, which is proven to increase a patient's intent to make an appointment.
  • Build Trust Through Your Photos– Showing photos of the doctors and team members helps prove that your chiropractic practice is full of real, reliable people that you can trust you in your clinic.
  • Your Clear Value Proposition– Providing a simple, clear value proposition is the most simple way to get your patient’s attention.
  • Your Clear Call-to-Action– Always tell the patient what to do next. This can be with an actual button, or by providing your contact information so they know how to get in touch.

It’s extremely difficult to create a page that hits all of these marks. And for some industries it is harder than others. But, you should at least be aware of what makes an About Us page successful and why.


 

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Michael Macintosh

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Chiropractic Website Content, Chiropractic Websites

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