Google My Business is the most powerful, useful (and free) tool that has been created for us to manage our businesses and online presence. We're able to display our basic details: Name, Address, Phone, Hours and Website link, but today let's discuss some features that can help local businesses maximize the impact their listing has in Google. Google My Business releases updates all the time but the following features should be particularly useful for local businesses.
Your Images
- Profile Photo - Add a profile picture and you can control which picture actually shows up in the local search results page.
- Logos - With the new update, logo additions will be more important - appearing in the top right of the profile image area.
- Photo Displays - This photo display module feature displays images quickly and prominently. Captions will also be available soon - meaning you can add context to your images and give a small description.
Welcome Offers
Welcome offers are basically a 'thank you' to patients who follow your business. Once they follow your business, they'll receive the automatic offer, for example it could be: 50% Off First Visit For New Followers
Claim Your Short Name
A short name is a unique and shortened URL that you can customize and claim to represent your business. This is especially a great way to connect with your patients if you have several business listings for your multiple locations. Also, this is just one more step to having your GMB profile 100% complete because we know this helps with the local search ranking of our business listing.
If you have any questions, don't hesitate to call us to gather information on how to proceed! We are here to answer all your website and marketing questions.
