Video is a very powerful way to get the message about chiropractic out to people. As part of our ChiroHosting service, we provide a complete library of chiropractic videos that are included with your site.
But that's not enough. It's also important to have your own videos on your site that show off your staff, your office, or (especially) show you talking about how you can help people improve their health.
Once you have your video ready, though, how do you get it on your site? YouTube is one option, but it's not a very good one. YouTube is definitely popular, but as we all know, YouTube is very distracting. It's easy to finish watching a video and then get lured into watching something else, and before you know it, you've completely forgotten what you were originally watching.
The best way to host your personal clinic videos is with a free Wistia account. We use Wistia for all of our video hosting and they have some incredible features. For instance, you can see exactly what parts of your videos were popular and which parts people skipped over. In addition, you can see geographic information about who is watching your videos, and you can even use SEO techniques on your video content to make it show up in Google.
The free Wistia account allows you to have three free videos, which is usually plenty for most chiropractic offices.
If you have any questions about how to use video to get new chiropractic patients, give us a call at (800) 295-3346 and we'd be happy to talk about how to optimize your site.