Effective Chiropractic Email Marketing - Subject Lines

September 04, 2009

If you're doing regular email newsletters, good for you! It's an inexpensive way to keep in touch with your patients and educate potential patients about what you do as a chiropractor.

However, are you getting the best response and open-rate that you can?

If not, you might want to look at your subject line -- arguably, the most important piece of an email. Why? Because it's the first thing your recipient sees when they receive your email.

The subject line can make the difference between the patient opening your email -- or sending it to the trash.

Here's an example of a bad email subject line that I received in my Inbox today:

September Newsletter - Week 1

The only thing worse than this, I suppose, would be "September Newsletter." While the subject line is descriptive of the content in the email, it sure isn't going to get the patient excited about opening it up and reading it.

Here's a subject line from one of our chiropractic emails we sent out for our clients:

Chiropractic Effective Treatment for Fibromyalgia

This is a far better subject line, because it:

  1. Reinforces the benefits of chiropractic
  2. Immediately grabs the attention of any recipient who has or knows someone with fibromyalgia

So, the next time you're sending out your patient newsletter, take a bit of time to think about the subject line and give it that extra pizazz that will get people to open it and read it.

If you have any questions about our chiropractic website service or our chiropractic email marketing, feel free to contact me at (800) 295-3346 or at mike@chirohosting.com.

Mike Melton