Today, we're discussing your business' NAP data (name, address and phone number), how critical it is for them to match across the web, and why directory listings matter. Patients search for chiropractors online. It's essential that your business information is accurate and up-to-date.
There are several factors of search engine optimization, from title & meta tag descriptions, to a claimed & optimized Google My Business page garnering reviews. One very important factor of SEO is directory listings/citations.
Local SEO: What Are Directory Listings/Citations
When you hear "directory listings" or "citations", these are synonymous terms. Out of the hundreds of directory listings that exist, there are about 75 directories that matter.
What are the critically important directory listings for chiropractors?
The following directories are important to local chiropractic offices as well as other local businesses:
- Google My Business
Directory listings are basically a phone book for your next customer containing essential information about your business: name, address, phone number, and usually some images, hours of operation, website link, and reviews from other customers.
The more directories to which you add your business information (with matching NAP data), will increase your prominence online. You may see a boost in your chiropractic website's search engine ranking and your visibility in Google's local results as the additional directory listings help you earn trust and get discovered by search engines. The greater the visibility of your business info online the greater your chances are to attract new patients.
Check the Health of Your Directory Listings for Free
Use our free local business listing scan to discover the health of your directory listings. Uncover any missing listings or if you have inconsistent NAP data.