Everything you need to know about marketing your chiropractic practice
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Congratulations! You're trying to grow your chiropractic practice and you're ready to get your office online and get new patients via the internet!
The web is a powerful tool that allows you to reach new patients in ways that were impossible just a few years ago. Getting your practice online can be a bit daunting, though, if you don't have previous experience with online marketing. Our goal with The Complete Guide to Chiropractic Online Marketing is to lead you through all of the steps you'll need to take to get your office online and optimize it for success.
An effective chiropractic marketing strategy consists of four pillars:
- A Great Chiropractic Website
- Google Search Optimization
- Local Search Optimization
- Social Media Management
We'll cover each of these topics thoroughly and give you tips that you can use today to create an effective chiropractic marketing strategy for your office. If you have questions about anything we cover here or need some assistance, please feel free to give us a call at (800) 295-3346. We've been helping chiropractors get their practice online since 2000, so we have a track record of marketing success.
1. A Great Chiropractic Website
Your practice's website is the cornerstone of all your online (and offline) marketing, so you need to make sure that you get this right. With a great site, you'll be able to have a solid foundation that will allow you to grow and add new features as they become popular online.
Here are some of key components that you need to consider when building your site:
Choosing a Domain Name
Your domain name is an important part of your office branding and search optimization, so it's important to get this right. See how to choose a domain name (or URL) for your site and some of the things to consider. We'll also explain how domain registration works.
Choosing a Hosting Solution
Should you try to host your own site, have a custom site built, use WordPress, or go with someone like ChiroHosting?
Configuring Your Email Accounts
Email seems easy, but there are some serious issues that can arise with HIPAA, security, and your professional appearance. Read more about the details of chiropractic email here.
Keeping Your Site Secure with HTTPS
SSL or HTTPS is the new web standard. We explain what SSL is and why you need it...now.
Making Sure Your Site is Mobile-Ready
Over half of all web traffic is on mobile devices. You need to be ready with responsive design.
Using Quality Photos
Your entire marketing plan needs to convey professionalism, competence, and be welcoming to new patients who need the help you can provide. Images play an important role in perceptions and impressions, and you have to use good photos on your website and in your social media marketing.
Learn more about how to use images here.
Providing Useful Chiropractic Content
Your website needs to have rich chiropractic content that educates patients and shows why they should give you a call.
Configuring Your Site with Proper Schema Data
Your practice is a local business, so you need to make sure that Google knows that. Schema data is how that happens.
Sitemaps and Social Media Integration
Make sure your site gets indexed properly and that you can automatically share new content on social media. This is done through XML sitemaps, and it's a necessity for a successful site.
Using Chiropractic Videos to Boost Engagement
People love watching videos, so make sure that your site has plenty of those. It'll help educate patients about chiropractic and get them to stay longer on your site. ChiroHosting sites include a complete library of over 80 videos.
How Testimonials Can Transform Your Practice
Patients can have a lot of uncertainty and doubt when thinking about visiting a new chiropractor, so you need to assuage that fear. Testimonials are the perfect way to do that. Show how you've helped patients improve their health and how you can help other people with similar problems.
2. Google Search Optimization
Your site might be fantastic, but it's useless if patients can't find it. Search engine optimization (SEO) is a process of making sure that your site provides useful information to your patients AND makes it easy for Google to index and rank your site well in the search results.
- Getting Your Google Rank to #1
- Holistic Search Optimization
- What's Your USP?
- How to use chiropractic content to get new patients and increase your search ranking
- Video SEO
- Why You Need a Chiropractic Blog
- Long-Tail Keyword Optimization
- Link Building
- Traffic Monitoring and Analytics
3. Local Business Optimization
- Google My Business Setup
- Citation Building
- NAP: Optimizing your site for local search
- Chiropractic Review Building. Online reviews are one of the most important factors in your marketing strategy. Research shows that patients use reviews when choosing a healthcare provider.
- Handling Negative Online Reviews