In the February 5 issue of Chiropractic Economics, writer Tammy Worth and an impressive panel of chiropractic marketing experts compiled a list of tips for chiropractors to create a strong marketing campaign. Their advice is summarized below.
1. Use technology!
Most people don't turn to the Yellow Pages anymore. A chiropractic business usually has a 5- or 10- mile radius of local potential clients. With a small audience, it is important to focus your efforts well.
2. You need a website, and it doesn't have to be expensive.
Some chiropractors design and optimize their own websites. Others pay a firm to do this for them. Companies like Chirohosting offer website hosting that is both professional and affordable.
3. Make the most out of mobile technology.
Short message service (SMS) marketing can be used to send appointment reminders, birthday greetings, and coupons to your chiropractic patients. Easy online services such as EZTexting.com and Tatango can help you get started.
Another strategy mentioned in the article is to use text messages to reconnect with patients you haven't seen in three months or more. Your office can send a text that you have an opening and patients can book today and receive a small discount.
4. Utilize social media.
Not only does the expert panel recommend using sites such as Facebook; they also mention the success of using sites like Groupon and LivingSocial to offer a discount and acquire new chiropractic clients.
Patient reviews are powerful, so try to include some testimonials on your site as well. You should also be listed on directories like Yelp, Google Places, and Angie's List. It is crucial you include a link to your website on these pages. This helps you build back links, which can help you rank higher on search engines.
5. Content is king and SEO rules!
6. Track your success and set goals.
Programs like Google Analytics can help you track your chiropractic marketing-campaign success. You need to know if you're generating leads and getting traffic to your chiropractic website. You can also set goals and check back and see how you're doing.
Worth T. Modern marketing. Chiropractic Economics; February 5, 2015: 34-39.